Case Study: Strawberry Energy

A trade mission to Israel opens doors for this smart tech scale-up

Strawberry Energy’s solar-powered, smart street furniture brings the Internet of Things to outdoor public spaces. The young company - which began in Serbia - has installed its smart benches in Canary Wharf and has secured orders from the Crown Estate and Land Securities. 

In 2015, Strawberry joined the Mayor of London’s trade mission to Israel. It was founder and CEO Milos Milisavljevic’s first experience of such a delegation.

“It is a great concept and the best way for entering a new market,” he says.

Strawberry Energy needed to meet many different owners of public spaces - from municipal governments to shopping centre developers - and potential local distribution partners. “London and Partners helped us to speak to the relevant people.”

“we got valuable first-hand advice about how we should adapt our products to suit local market requirements.”

“For a young company that needs to make connections and interact with many different players, this kind of institutional support really opens doors,” he adds, “and we got valuable first-hand advice about how we should adapt our products to suit local market requirements.”

Strawberry Energy sees significant market opportunities around the world. Its focus for expansion is in the USA, but Milisavljevic believes that there are many cities around the world that look to London as a city to follow.

“Having successful proof points in London provides meaningful references that we can leverage,” says Milisavljevic.

“London is the best place to start a global success story.”